This mantra is from Mads Clausen’s grandfather, after whom he is named, a Danish engineer and industrialist. With the same pioneering spirit, Mads invested in what is now known as Vandstrom. The company was originally founded in 2012 and known as Applied Biomimetic, Inc., a leader in the convergence of polymer and protein membrane technologies. Mads was fascinated with how a product that is technically an industrial consumable – manufactured into standard elements – could play a critical role in the rate-limiting steps of a process. He realized that this technology needed a breakthrough in performance to enable users to achieve leaner operations and increase capacity in their applications. Today, the vision of the biomimetic membrane is a manifestation of our intense focus on pushing boundaries in performance. We strive to be game-changers in the application of transmembrane proteins for industrial process separation – using the most efficient separation principle, which has evolved over billions of years. We aren't promising the moon. We're shooting for it.